The Media Mummy


Another singer turned fashion designer – Rihanna for River Island…

So after much anticipation, the Bajan singer’s debut collection for high street brand River Island finally took to the catwalk for all to see.

And while there were no fireworks, the earth didn’t move and no major fashion boundaries were broken, I can safely say the controversial star, who is never out of the headlines, can rest assured she’s created a collection that stays true to her own personal style.

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With streamlined silhouettes, both tight-fitting jersey and flowing summer dresses, jumpsuits and the obligatory midrift bearing tops – as well as a couple of see-through items – everything gracing the catwalk was something you could picture Rihanna wearing herself.

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I’m not sure, being in my 30-something years, I’m the the target audience for the collection, but love or hate Rihanna (I’ve personally gone from loving her to finding her on/off situation with Chris Brown totally annoying) – even I would be happy to buy one or two pieces from the collection.

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It was also nice to see Rihanna having some support from the ‘celebrity world’, with everyone from model-of-the-moment Cara Delevingne, Jaime Winstone, V V Brown, The Saturdays’ Rochelle Humes and Mollie King, sitting front row. And the likes of Made In Chelsea’s Rosie Fortescue and Proudlock having to stand with the regular people (slient snigger) to watch the show. But there were cheers all round when a shy-looking Rihanna took to the stage to stand with models wearing her designs.

The collection hits the stores next month in March and then it’ll be up to the public and the sound of the cash registers to decide on its success…

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kala@ukmediamummy.co.uk

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