DID you know that more than half of parents would stop their child from playing with another child displaying an obvious skin condition because they fear it’s contagious?
Sounds shocking, but as parents we do our best to protect our children from harm, not always thinking things through before we act.
The research by Aveeno Baby came as the skincare brand launched their latest product, Dermexa Moisturing Wash.
A self-confessed fan of Aveeno Baby I was delighted to be invited to join celebrity mum Izzy Judd and dermatologist Dr Stefanie Williams to learn more over breakfast.
Not only was it a refreshing change from the school run, it was a chance to quiz the pair on how mums like me and my children could benefit from using the new product.
The launch coincided with National Eczema Week and Izzy – former member of Escala, married to McFly drummer Harry and mum to Kit and Lola – explained how her daughter Lola suffered an outbreak of eczema last year.
An Aveeno Baby ambassador she has now been using the products for three years – and hasn’t looked back.
She acknowledged the pressure felt by parents when it came to taking care of their kids’ skin – over a third surveyed admitted they would be embarrassed about their little one’s appearance during any flare up.
I’ve been using the new Moisturising Wash for a couple of weeks now and have no complaints.
Dr Stefanie also gave a few tips on the day which included applying moisturising cream to damp skin to help lock the moisture in.
Also a warning not to use skin-friendly products like Aveeno, only to go and give your child a bubble bath, which will undo all your hard work!
