ANYONE having to deal with World Book Day prep right now? I’m literally printing off (fake) money as I write this for my daughter’s outfit tomorrow..!
Well, to celebrate World Book Day on March 7, Uber has joined forces with Puffin and the National Literacy Trust to launch a free mobile book service.
The idea is aimed at parents rushing home to read their child a bedtime story after new research has shown ‘that 43% of British parents admit that working schedules prevent them from reading a bedtime story with their children’.
The mobile libraries, curated by Puffin and the National Literacy Trust, will see a range of books available in select cars for parents to take home.
They include Charlotte’s Web, Mrs Pepperpot, Goodnight Peter Rabbit, Little Leaders and Wonder.
It’s being trialled in London and Manchester, with 1,000 books available until they run out.
Anything to get parents and children reading together sounds great to me, so it’s definitely a thumbs up from The Media Mummy.
Tom Elvidge, Uber’s UK General Manager said: “We know modern life is busy and getting home for bedtime can be a challenge for many parents. To mark World Book Day, we want to make life just a little bit less stressful and make it easier for families to enjoy some special time together.”
While Jonathan Douglas, Director of the National Literacy Trust, added: “By encouraging a love of reading at home, parents can help their child develop the language and literacy skills they need to flourish at school and in all areas of their life.
“Amid increasingly busy family lives, research shows that finding just 10 minutes a day to read with your child can make all the difference – whether that’s sharing a story at bedtime, over breakfast or even on the school run.
“We are delighted to support Uber’s campaign; we hope it will succeed in bringing families together and stories to life.”