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ANYONE having to deal with World Book Day prep right now? I’m literally printing off (fake) money as I write this for my daughter’s outfit tomorrow..!

Well, to celebrate World Book Day on March 7, Uber has joined forces with Puffin and the National Literacy Trust to launch a free mobile book service.

The idea is aimed at parents rushing home to read their child a bedtime story after new research has shown ‘that 43% of British parents admit that working schedules prevent them from reading a bedtime story with their children’.

The mobile libraries, curated by Puffin and the National Literacy Trust, will see a range of books available in select cars for parents to take home.

They include Charlotte’s Web, Mrs Pepperpot, Goodnight Peter Rabbit, Little Leaders and Wonder.

It’s being trialled in London and Manchester, with 1,000 books available until they run out.

Anything to get parents and children reading together sounds great to me, so it’s definitely a thumbs up from The Media Mummy.

Tom Elvidge, Uber’s UK General Manager said: “We know modern life is busy and getting home for bedtime can be a challenge for many parents. To mark World Book Day, we want to make life just a little bit less stressful and make it easier for families to enjoy some special time together.”

While Jonathan Douglas, Director of the National Literacy Trust, added: “By encouraging a love of reading at home, parents can help their child develop the language and literacy skills they need to flourish at school and in all areas of their life.

“Amid increasingly busy family lives, research shows that finding just 10 minutes a day to read with your child can make all the difference – whether that’s sharing a story at bedtime, over breakfast or even on the school run.

“We are delighted to support Uber’s campaign; we hope it will succeed in bringing families together and stories to life.”

 

I have what you’d call a love/hate relationship with my daughter’s hair. I love it when it looks neat and tidy, I hate it when I have to plait, wash or comb it – and so does she.

When she was younger I could almost get away with doing it while she slept, but as she’s got older we’ve gone from me chasing her around the house with a comb in my hand, to her sitting down for half of the ordeal before deciding she’s had enough. Oh, and did I mention how she hates to have water or shampoo touch her hair?

With her kinky afro hair I’m always on the lookout for any brands claiming to have an ‘easy comb’ or ‘detangling’ effect to make at least one aspect of the hair-dressing procedure less harrowing.

I’ve  recently been trying Mini Naked De-tangler Shampoo and while it wasn’t an obvious choice – ie not aimed at afro-haired children – I was surprised (and glad) to see it did the job. Part of the Naked range, but specially for little ones, it’s almost completely (97%) made from natural ingredients.

Admittedly I wasn’t too keen on the smell when I first started to use it, but I think that may have been the combination of lavender oil in the ingredients alongside aloe vera – I’ve never been a fan of lavender and it always takes me a while to get used to the aroma!

It retails at about £3 which isn’t too bad, especially as afro hair doesn’t need to be washed every day  – which is quite lucky really as I don’t think I, or my daughter, could cope with the trauma!

With the start of the summer holidays, I don’t envy the working mum who has to somehow juggle full-time work with young children looking to be kept animated for seven days each week – luckily, with my little one still at the age of three I can find some comfort in the regular opening hours of the nursery!

And so, the launch of Tickety Toc’s very first toy range could not have come at a better time – and to top it off, taking place in the toy heaven that is Hamleys on Regent Street.

Tommy and Tallulah, stars of the show which screens on both Nick Jr and Channel 5’s Milkshake, were there in all their (bigger than) life-sized glory to greet the VIP testers, who included Denise Van Outen joined by husband Lee Mead and their daughter Betsy.

Other VIPs enjoying a day out with the family included Tamzin Outhwaite, John Sergeant, Laila Rouass, Lauren Crace, Charlie Condou, Shaun Dooley and Luisa Zissman.

The children were all smiles as they joined in with the activities and dancing led by Channel 5’s Milkshake! presenters Kemi and Olivia.

While the obvious point of conversation was the fact that Van Outen and Mead were pictured out together for the first time in months, helping to put to bed rumours of marriage problems – I took the opportunity to chat to TV presenter Kate Garraway and see if she had any tips about the joys of juggling.

Mum to Darcey, seven, and William, three, 45 year old Garraway gave a wry smile when I asked for her words of wisdom.

‘Like alot of parents out there these days I do rely on my own parents – their grandparents – who help to look after the children when I’m working, but when it comes to summer, everyone, even my parents want to take their holidays, so I’d definitely advise people to plan, so no-one gets left in the lurch’.

The Tickety Toc toy range is available from a range of retailers including Argos, Smyths and Amazon and include talking Tommy and Tallulahs, a Clockhouse playset, and a musical Pufferty train, with prices ranging from £6.99 to £30.

Trying to remain just as cool, calm and collected as the man himself, I recently had a one to one with Hollywood superstar Samuel L Jackson (silent scream).

Fresh from celebrating Django Unchained’s win at the BAFTAs, presenting an award on the night and hosting another charity event two days before that – phew! – this was a man on total form, friendly and animatedly talking about his latest fundraiser.

Launching the Affinity Real Estate Shooting Stars Benefit 2013 at the Moet and Chandon offices in London, over a glass of bubbly (what else?), Jackson spoke enthusiastically about the golfing event in June where those prepared to part with a certain amount of cash can putt holes alongside celebrity players.

Pushing Jackson to say which A-list players he’d like to get on board – Luke Wilson and Alice Cooper have taken part in the past – he replied: “People like golf and people tend to open their pockets to play with, I guess, famous people… and they have a good time and it’s a great way to engage with people in the community and to help raise awareness among certain charities.

“We’re talking to a lot of people – so we’ll see what happens. We don’t really bring people onboard because they’re good golfers, we bring them because they’re good people. You have to be social, people come to have a laugh, make friends and take photographs, so we try to chose people who are personable and wanna come and have a good time.”

Jackson’s mother passed away last year after battling with Alzheimer’s, so funds raised from this year’s event will go towards the Samuel L Jackson Foundation and fund research into Dementia and Alzheimer’s, as Jackson added ‘that could be me one day’.

The Affinity Real Estate Shooting Stars Benefit takes place June 14-15. www.shootingstarsbenefit.com