The Media Mummy


Little Bird by Jools Oliver at Mothercare – review

What’s that I hear you say? Another celebrity trying her hand at designing?

Well, yes – but in a good way. This time around the one doing the designing is Jools, the wife of celeb chef Jamie Oliver and as the mother of four kids, you’d hope she’d have a pretty idea of what makes for a good baby and toddler clothing range…

And thankfully she does, both myself and my two year old daughter instantly fell in love with the samples we were given to test out – a vivid yellow cardigan, some ribbed tights (one pink, one navy blue), a pink and purple striped top and a beautiful vintage style white shirt.

Little Bird by Jools Oliver at Mothercare
   Little Bird by Jools Oliver at Mothercare

Jools follows in the footsteps of fellow celebrity mum Myleene Klass, who has also put her name to collections at the high street retailer, but if my memory serves me correctly the Little Bird range is slightly more affordable than Klass’ Baby K collection.

The pictured pink/purple top is about £8, the shirt £13. A cardigan from the range is about £15. There wasn’t a piece that I didn’t like, but my note with the tights would be that as my little one has been blessed with long legs, I’d probably go up a size from the age 2-3 I was given to try out.

The quality is that which you would expect from Mothercare, with words and phrases like ‘eclectic mix of traditional prints and vintage novelty’ and ‘a timeless look’ to describe the range for little ones aged up to five years, these elements have helped create a hit with customers, with pieces flying out of stores.

I’m sure Jools will be glad to hear that it’s also a thumbs up from The Media Mummy!

www.littlebirdbyjools.com 

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kala@ukmediamummy.co.uk

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