Hands up whose parents used Johnson’s products on them? And hands up those of you who have used Johnson’s products on your children?
It’s likely that you’ll fall into one or the other camp, which is why the brand has such a responsibility to consumers out there.
With recent controversy facing Johnson’s Stateside it was good to be invited to learn more about their changes, hear some solid facts and try the products myself.
As parents we obviously want the best for our children so it’s good to have all the facts when making our choices.
It’s being billed as the company’s biggest relaunch in its 125 year history and while visually the changes might be subtle there appears to have been some serious research and testing going on.
Some changes include practical things like non slippery bottles, pumps on some products to make bath times easier to taking out unnecessary dyes and instead putting the familiar colours – ie orange for the classic shampoo and pink for the lotion – on the bottle itself.
The biggest difference is that they’ve reduced ingredients by 50%, taking out 400 unnecessary ingredients, plus up to 90% of those left are naturally derived.
Throughout the day they reiterated that their products were already free of parabens and phthalates and they have now removed sulphates and dyes.
We were also introduced to the new Cottontouch range, made with real cotton which has ‘been scientifically proven to elevate the emotional bond between parent and baby’.
Most of the team there admitted to using the products on themselves and I could see why. I couldn’t stop touching my hands after putting some of the lotion on.
To also help parents all the new products have been specifically designed to fit into four categories – Newborn, Active Baby, Toddler+ and the Classics.
All the changes were made with the help of 26,000 parents across the world, so it will be interesting to get some feedback from the general public once it hits shops this month.
#choosegentle
