The Media Mummy


Sainsbury’s enters the baby food market

As any parent knows, weaning your child onto solids is not an easy path!

With my little one now 11 months, it’s a trauma/joy/drama (delete as appropriate) we’re currently enduring.

IMG_20180425_155549_223.jpg

So I was interested to hear that leading supermarket Sainsbury’s has entered the baby food market with their own branded goods.

Strapping my boy into his sling, we jumped on the tube and headed into central London to road test the Little Ones range.

Developed with the help of registered nutritionist (and mum!) Fiona Wilcock, the range appears well thought out and, competing with other popular baby food brands, uses organic products up until those created for children over a year old.

20180425_132639.jpg

So far the dishes have been a hit with my boy, who gobbled up a portion of the Beef Casserole. The next day he also enjoyed the Lamb and Chickpea Tagine with Prune and Couscous.

There are also classics like Spaghetti Bolognese, fruit and vegetable purees and breakfast cereals.

20180425_125226.jpg

Like any mum, I want the best for my child and in a perfect world it would be home cooked meals three times a day – but, in reality very few of us have the time or energy!

Instead I don’t beat myself up about giving them the odd ready meal every now and again, so it’s good to see the range is also reasonably priced with products starting from 70p.

There are already 50 items in the range which also caters for toddlers up to three-years-old, with another 14 launching over the summer.

Please follow us:
Twitter
Visit Us
Instagram

Contact Me

kala@ukmediamummy.co.uk

Please subscribe to our Newsletter